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Optimize with Confidence. Accelerate to Market. Understand the Full Picture.

Gain holistic customer insights and performance clarity to drive faster, smarter resource allocation

Get Your Free Assessment

Turn analytics into profit with a proven track record: $20M+ in annual savings, 50% lower acquisition costs, and 10% customer value growth

Proven Results that Drive Growth

$20M+

Annual cost savings from marketing optimization

50%

Lower cost per acquisition via rebuilt valuation / attribution models

10%

Customer value growth through improved LTV forecasting

200+

Analytics professionals led as Vice President at Caesars Entertainment

14 years of experience turning data into actionable strategies for enterprise-scale operations

How I Can Help Your Business

Database Audit & Assessment

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a person pointing at a poster on a wall

✓ Clear guidance on problems and opportunities

✓ Quantify impact of programming and offers

✓ Freedom from short-term fire drills

✓ Identify underperforming customer segments

A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.

A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.

man wearing gray polo shirt beside dry-erase board

man wearing gray polo shirt beside dry-erase board

Not sure where to focus your effort to maximize profit?

Customer Acquisition Appraisal

Unsure about your customers' lifetime value or optimal spend?

✓ Calculate accurate customer LTV and payback

✓ Establish data-driven CPA guidance

✓ Optimize for channel, product, and seasonality

✓ Align leadership team on marketing strategy

✓ Structured onboarding and training programs

✓ Speed up interview and hiring processes

✓ Build deeper stakeholder partnerships

✓ Reduce turnover and improve team effectiveness

Analytics Team Development

Struggling to build and scale impactful analytics capabilities?

Specialized consulting services for hospitality and B2C companies

Schedule a Consultation

About DKJ Consulting

A man in a black suit loosening his tie

A man in a black suit loosening his tie

Dhivy Jayaseelan, Founder

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three girls in graduation gowns hold their caps in the air

person in black long sleeve shirt holding persons hand

person in black long sleeve shirt holding persons hand

people sitting down near table with assorted laptop computers

people sitting down near table with assorted laptop computers

Other Accomplishments

• Improved enterprise-wide labor margins 40 bps through productivity benchmarking

• Led financial modeling for industry's largest union negotiation

• Drove point-of-sale standardization across 300+ F&B and retail locations

• Oversaw all facets of planning & analysis for $1B entity, including budgeting, forecasting, and capital allocation

• Supported implementation of enterprise data warehousing platforms

• Expert in DCF / NPV modeling, A / B testing, and statistical analysis

14 years supporting data-driven decision-making for 50+ resorts at the world's largest diversified gaming operator

Academic rigor in strategy / finance coupled with hands-on, tactical experience in analytical frameworks

Led recruiting, training, and on-boarding for hundreds of Analytics professionals

Navigated team through complex challenges including IPO, bankruptcy, M&A, cyber disruption, and global pandemic

Former Caesars Entertainment Executive

UCLA Anderson MBA

Team Builder and Talent Developer

Proven Leadership Track Record

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Let's Talk About Your Business

Schedule a free consultation to discuss how data-driven insights can transform your operations

Email

Phone

LinkedIn

dhivy@dkjconsulting.net

(571) 214 - 7508

linkedin.com/in/dhivy/

Perfect for:

→ Marketing Leaders in Hospitality & Gaming

→ CMOs / CFOs of B2C Companies

→ Analytics Leaders in Consumer Services

→ Digital Acquisition / Growth Leaders